There’s no doubt that regardless of the industry, customers are getting more and more demanding. This session is dedicated to better understanding what are the ingredients of a successful product and how you can learn about what customers really want. We’ll look then into the incremental building of a product by taking iterations.

If you’re part of a team or company that’s developing products, this is definitely something you should be interested in. It is highly recommended for those running projects or leading teams involved in product development, roles like project manager, product owner or product manager.

  • Clarifying the “why” question
  • The concept of value
  • Benefits versus products
  • Product planning
  • Prioritising product features
  • Experimentation, fail fast and feedback
  • Releasing and launching
  • Maintaining and supporting